Shreve and Co. Made Me Cry

It was worse than those sappy Hallmark commercials that always made you cry. I was driving home and a local diamond company came on the radio with their usual wedding ring commercial. I have listened to these commercials for years. Always the man or woman states how much they love their woman or man, how Shreve is a San Francisco tradition and that they will buy their wedding rings there.

I though to myself, "Geez isn't it time they included all couples in their ads?" And then they did! The ad continued with a lesbian couple, and a gay couple saying how excited they were to be getting married. It made me cry.

I know they just are taking advantage of the windfall that will come from all these marriages. It is just marketing and sales. But there is something powerful about hearing your relationship confirmed. It felt like the first time I ever saw a lesbian relationship portrayed on TV. It was mind jarring to see my future normalized is such a basic way. It is just nice to be part of the flow. Nice to be part of a San Francisco tradition.